Tourism, Culture And Entertainment


For Entertainment, Vision 2030 aspires to grow household spending on entertainment from 2.9% to 6.0%, which in turn is expected to develop a SAR 30 B market. Realizing this aspiration requires developing cutting-edge entertainment experiences, launching new entertainment attractions and hosting world-class events and festivals.


For Tourism, Vision 2030 aims to create attractions that are of the highest international standards, improve visa issuance procedures for visitors, and develop Saudi historical and heritage sites. Saudi Arabia aims to more than double the number of Saudi heritage sites registered with UNESCO.

Facts & Figures

32 Million

Total population
18 M, Inbound, Local 45 M, Total 63 M

Trips to/inter Saudi
$ 15 B, Local spend, Inbound spend $ 25 B, Outbound spend $ 26 B, Total spend $ 66 B

Spend on tourism
9 Nights (foreign tourists), 5 Nights (local tourists)

Average nights per trip spent in Saudi Arabia
50% Approx.

Percentage of population under 30
$ 11 B, Local spend, Spend abroad $ 26 B, Total spend $ 37 B

Saudis spend on entertainment
7 Cinemas operating in the Kingdom

Licensed Cinemas
> $ 2 B, Expected to invest in developing entertainment projects

The Entertainment Company
334 Square kilometers covering area, Iconic destination for entertainment,